Big Erics E-commerce Modernization

An online store should make buying easier—not create friction. Big Erics needed a faster path to modern e‑commerce that could serve B2B and B2C customers in one experience, while also expanding the catalog without adding manual operational work. We prioritized the changes that deliver business value quickly, so the team could see impact without waiting on a long rebuild.

We implemented key integrations (including Klaviyo), built customer-specific dashboards, and introduced passwordless login to reduce repeat-buyer friction. Dropshipping was added to broaden the catalog without holding additional inventory—resulting in a stronger storefront that supports growth and reduces day-to-day admin effort.